LOL it has come to my notice as well. But Roxio developed that technology at least 5 years ago. Where was Nero at that time. Nero only started as a company in 1995. I'm not denying that Nero isn't good, b/c it is. But personally I find Roxio's burner & its xtras ahead of Nero. Toast was the first dvd app when Nero was still wearing nappies. Toast is the apple version of easy cd/dvd by roxio. But all that means little to the average pc user b/c Nero is the most popular burner app for windows! It's packaged well with too many burner devices & computers. I'd call that good marketing! It is a good app.