Sorry I don't have time for full reply but here are a few comments:

1) alt-locs: sorry if they seem inflated. i put that code in there to demonstrate to our clients what their result will look like with a farm of servers running. i will take out that code tomorrow. that said, i'm also increasing the amount of servers we have running. more on that next....

2) users LIKE our results. we have statistics showing that. why? because as someone said above, our results are targeted. search for new order, you get results related to new order. i don't see what is wrong with offering legitimate, related content to users. i thought this was an open network?

zab, what happened to "[w]e believe in open standards, open networks"?