Theatrical Marketing New Releases I head theatrical marketing and I have a movie for one of the top 3 studios Summer 2002. I know that I am going to get ripped within 12 hours or less on this sci fi thriller. Well, I have 2 months of viral and cool action promos all over the nation on this Spider attack thriller for teens and young ghoulies...so, help me, how can I harness the power of peer to peer for 2 months leading up to the release, I get ripped off, but my marketing through peer to peer makes the viewer run from the laptop to the big screen for better viewing and a chance to meet a good looking babe or two...so, I would rather play, beat Blair Witch in viral marketing, and join the team |