Issue:

can a movie studio promote its film P2P knowing that once the film hits the screens it will be video taped and shown p2p.

So, what is the value of promoting the release upcoming via file sharing p2p say: special clips not appearing in the final movie, reasons to see it on the big screen even if you plan to see if for free p2p, promotions about the movie and how to get involved to win prizes and trips, incentive to see it on the big screen, and more..