it's hard to read "midnight"...
but i think one factor is how many people are sharing a certain "something" at any given search or moment.

if i type in "midnight" and get 100 matches none of which i want. then type "midnight" one minute later, get 1,000 matches still not what i want. type "midnight" again finally get what i want.

How's about spell-check & grammar-check in the forums???????

p.s. can people with dyslexia read dyslectic writing? hmmm