Thanks to a three-year old company named Intent MediaWorks, P2P users will be able to download free and legal music via their regular P2P applications such as Limewire or Shareaza. What is the catch? When you start the download, a pop-up will appear asking the downloader to view an ad (either text or video) and in return they will obtain the music legally and for free.

http://www.afterdawn.com/news/archive/9539.cfm

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~Kath~
Always judge a person by the way they treat someone who can be of no possible use to them